| SIMILARITIES | DIFFERENCES |
| – Both published by the Daily Mail and General Trust – Both are written in a sans-serif font, which is clear and easy to read. – Copies available in both paper format and digital format (apps) – Both contain a mixture of hard and soft news – The Daily Mail is published daily and is a middle-market newspaper, which is published in London and is available in a tabloid format, so is the I – Both the I and the Daily Mail have a similar layout. – Both of the newspaper have a website (dailymail.co.uk and inews.co.uk) – Viscount Rothermere bought out both the I and the Daily Mail – Both the I and the Daily Mail publish daily – The I was bought out by the Daily Mail for £46.9 million – Both the news sources has a Twitter account, where they have their headlines and links to their articles – You can get subscriptions to both of the newspapers – Both of them are published in English – Both of these newspapers are still being published, despite being very old (The Daily Mail is 124 years old!) | – The I is slightly left on the political spectrum, whereas the Daily Mail is more right winged – Daily Mail is more conservative, whereas the I is more democratic – The I is found for free at the airport, whereas the Daily Mail is available in Bookshops for a price – The I is an all-rounded newspaper, whereas the Daily Mail is aimed at older adults (average age of readers is 58) – The last printed edition of The ‘I’ was published on Saturday 26 March 2016, whereas the Daily Mail is still available in print format – Daily Mail is increasing in revenue and the I is decreasing in revenue. – The I’s chief editor is Oliver Duff, whereas the Daily Mail’s chief editor is Geordie Greig. – The I has a readership of around 2.2 million, whereas the I has a readership of around 24.5 million. – 60% of the readership are males and 40% female for the I, whereas the Daily Mail has a readership of 54% female and 46% male. – The Daily Mail has a net worth of approximately £2bn, whereas the I has a net worth of considerably less – The Daily Mail has been criticised for their use of media sensationalism, whereas the I hasn’t. – inews.co.uk has a comical section on their website titled “distractions”, that has quizzes and jokes, whereas the Daily Mail doesn’t – The Daily Mail produces a separate newspaper specifically on Sundays (Mail on Sundays) whereas the I doesn’t – The Daily Mail is a PLC (public limited company) whereas the I is an LTD (private limited company) |
