the i	the daily mail
first introduced: 26th of October 2010	first introduced: 1896
owned by daily mail and general trust – sister paper – “The i Sunday”	owned by daily mail trust
balanced political view	aims more towards the right wing of the political stance
focuses on inequality, social and political views	focuses on the news on celebrities (produces gossip and hot topics)
owner:  Sultan Muhammad Abuljadayel editor: christian Broughton	founder: Alfred Harmsworth + Harold Harmsoworth publisher: DMG Media editor: Georgie Greig

do they have a similar readership reach?

daily mail – 2.2m, the i – target audience

do they have a similar readership profile / target audience?

the i – 60% male, 40% female, the daily mail- 54% female, 46% male

How are they currently doing? Increasing or decreasing sales and revenue?

due to corona virus, the daily mail has gone down 16.5%

The I- 400,000 people a week over 35 in 2014, 100,000 below 35.

daily Mail – 29% are AB Adults 629,000

How are they looking to embrace new media technologies?

both have online editions of the newspaper

Do they have a similar layout and design?