| Similarities: | Differences; |
| -Both published by the Daily Mail and General Trust. | -The Daily mail is said to sell 980,000 copies per day, and The I only 233,869. |
| – Contain a mixture of hard and soft news. | – The Daily Mail is increasing in revenue yet The I is decreasing. |
| – Copies available online and on paper. | – The Daily Mail is aimed at older adults, yet The I is well rounded. |
| – Both are published daily. | – The Daily Mail is more conservative, yet The I is seen as more democratic. |
| – Both are “middle market” newspapers. | – (slightly cont from box above) TDM is seen as more right wing, yet The I is slightly left on the political spectrum. |
| – Both are available in tabloid format. | – The I was first printed 26th October 2010, and The Daily Mail was first printed 4th May 1896. |
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