• founded in 2010 26 of october
• Controlled by JPIMedia. The paper and website were bough by the Daily Mail in 2019.
• Claims to have a balanced political view
• Focuses on Inequality, social and political issues
• Evgeny Lebedev owns 41%, Sultan Muhammad Abuljadayel owns 30%, Justin Byam Shaw owns 26%, Minor shareholders own 3%
• Has a readership of 24.5 million
• Targets 15-35 year old’s
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• The paper stopped selling physical copies and became an online Newspaper (Tabloid)

Uses columns

• Founded in 1896
• Owned by General trust PLC which owns many multinational companies
• Right wing political stance
• Produces Gossip and hot topics and news about celebrities.
• The Viscount Rothermere (Chairman) Paul Zwillenberg (CEO)
• Has a readership of 2.2 million
• Targets women of middle class
• 980,000 copies a day (average) sold In May 2020
• sells physical papers and is online

Uses Columns