| The I | The Daily Mail | |
| When they were first introduced? | 26th October 2010 | 4th May 1896 |
| Are they part of a bigger organisational structure? | Originally set up as a sister paper to the Liberal newspaper the independent. Eventually the paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million. | Started by Viscount Rothermere and Viscount Northcliffe (Harold and Alfred Harmsworth respectively) and the newspaper ownership has been handed down over generations to Jonathan Harmsworth, 4th Viscount Rothermere today. Published by the Daily Mail and General Trust Media company. |
| Are they known for a particular political perspective? | The Viewpoints that the I expresses usually align with Centrist or liberal (left wing) political views. | The Daily mail is traditionally a right-wing newspaper. |
| What kind of journalism do they produce? What is their USP? What stories do they specialise in? | News and information are focused on in the I newspaper with broadsheet style articles. | The Daily mail is a middle-market newspaper so entertainment and news are both focused on. |
| What kind of people run the paper? Produce the stories? | The Daily Mail and General Trust, the Company that owns the Daily Mail newspaper, bought the I newspaper in 2019. The editor is Oliver Duff, a 38 year-old British Journalist educated at Cambridge. With the youngest editor of a UK national newspaper, Duff is likely to bring less conservative views to the newspaper based on how younger people generally think. | Jonathan Harmsworth, the great-grandson of one of the founders, owns the Daily mail, but the editor is Geordie Greig, a 59 year-old British Journalist educated at Eton and Oxford. With an older editor and a powerful owner supervising the newspaper, the views are more likely to be conservative as that ideology provides the upper classes the preservation of their social and economic positions. |
| Do they have a similar readership reach? | As of October 2019, the Daily circulation of the I was 221,083. The main target audience is mostly middle class people since the newspaper focuses on brevity with depth. | The Daily Mail circulates 1,158,192 copies, currently the most successful UK newspaper in terms of circulation. The daily mail’s main target audience is the lower middle class (C1). |
| Do they have a similar readership profile / target audience? | The I’s target audience is mostly middle class people. | The main target audience of the Daily Mail is lower middle class people, mainly with conservative views. |
| How are they currently doing? Increasing or decreasing sales and revenue? | The circulation dropped from 233,869 by February 2019 to 221,083 by October 2019. | The Daily Mail surpassed the sun as the UK’s best-selling newspaper in June 2020. |
| How are they looking to embrace new media technologies? | The I has it’s own website where articles are published digitally, but the I mainly focuses on the production of physical newspapers. | The Daily mail was one of the first newspapers to pioneer the use of radio in the 1920s and 1930s. The Daily mail also made use of the internet to market itself early on compared to other newspapers. |
| Do they have a similar layout and design? | The I is presented in a compact format. It is mainly targeted to well-educated readers since it presents broadsheet-quality articles in a tabloid-like compact layout. | The Daily Mail is a tabloid middle-market newspaper, meaning it covers a mix of news and entertainment. |
Daily Archives: 10/19/2020
Filters
The i and daily mail
| The i | The daily mail |
| The I was founded on the 26 October 2010 | The daily mail was founded on may 4 1896 |
| Owned by the daily mail & general trust | Owned by the daily mail & general trust |
| political stance on the centre of the political spectrum (both left & right) | imperialist (right wing) |
| Both provide the news but the I focuses on politics & social inequalities. | Both provide the news but the daily mail focuses on celebrity gossip as a tabloid |
| Oliver Duff (37) is a British journalist who has been the editor of the i newspaper since June 2013. As a younger journalist he provides new content which makes the I more interesting | George Carron Greig (59), is an English journalist and editor of the Daily Mail. because the editor of the daily mail is older it may explain why their content is targeted at an older audience |
| Daily readership of 233,869 by February 2019 | Daily readership of 2.2 million |
| Aimed at “readers and lapsed readers” of all ages and commuters with limited time | lower-middle-class British women, average age of 58 |
| 38% decrease in sales from June 2019 to June 2020 | 15% decrease in sales from June 2019 to June 2020 |
| Both online & newspaper | Both online & newspaper |
| Both have a similar layout with big bold text however the I is less busy and looks more professional compared to the daily mail. The images are also smaller. | Both have a similar layout with big bold text however the daily mail is more busy and the text is more black and white compared to the I which uses red text, this makes the images stand out more on the daily mail. |
the i and the daily mail
| the i | the daily mail |
| first introduced: 26th of October 2010 | first introduced: 1896 |
| owned by daily mail and general trust – sister paper – “The i Sunday” | owned by daily mail trust |
| balanced political view | aims more towards the right wing of the political stance |
| focuses on inequality, social and political views | focuses on the news on celebrities (produces gossip and hot topics) |
| owner: Sultan Muhammad Abuljadayel editor: christian Broughton | founder: Alfred Harmsworth + Harold Harmsoworth publisher: DMG Media editor: Georgie Greig |
do they have a similar readership reach?
daily mail – 2.2m, the i – target audience
do they have a similar readership profile / target audience?
the i – 60% male, 40% female, the daily mail- 54% female, 46% male
How are they currently doing? Increasing or decreasing sales and revenue?
due to corona virus, the daily mail has gone down 16.5%
The I- 400,000 people a week over 35 in 2014, 100,000 below 35.
daily Mail – 29% are AB Adults 629,000
How are they looking to embrace new media technologies?
both have online editions of the newspaper
Do they have a similar layout and design?
The i & the daily mail
| The i | The daily mail |
| Founded on October 26th 2010, The i is the sister paper to the independent. | Founded in 1896, The daily mail is the highest circulated daily paper in the UK |
| Both papers are owned by the ‘daily mail and general trust’ | Both papers are owned by the ‘daily mail and general trust’ |
| The i attempts to be unbiased but does lean left. | The daily mail is a right wing paper |
| Both papers specialize in news journalism however the i also focuses on opinion, culture and lifestyle journalism. | Both papers specialize in news journalism however the daily mail also focuses on investigative and culture journalism. |
| Oliver Duff is a British journalist who has been the editor of the i newspaper since June 2013. He is currently the youngest editor (37 years old) of a UK national newspaper. Having a young editor encourages new and healthy ideas being published in the paper. | Geordie Greig (59 years old) is an English journalist and editor of the Daily Mail. He was editor in 2020 when it eclipsed The Sun to become the best-selling newspaper in the UK. having an older editor could encourage old fashioned ideas being published in the paper. |
6. Do they have a similar readership reach
The daily mail has a readership of 2.2 million people compare to 500,000 viewers for the I.
7. Do they have a similar readership profile / target audience?
Around 60 percent of the consumers are male and 40% female read the I compared to 54% female and 46% male for the daily mail
The I has 400,000 people a week over 35 in 2014 reading the paper and 100,000 below 35.
For the daily Mail 29% are AB Adults 629,000 (29%)
ABC1 Adults 1,405,000 (64%)
The image above shows that the Daily mail is aimed more towards the middle class
8. How are they currently doing? Increasing or decreasing sales and revenue?
Daily Mail down 16.5% due to the coronavirus meaning high-street stores where shut reducing the circulation of the papers. The decline of circulation of the i was exacerbated by the cessation of the distribution of bulks, free copies, to locations including airports, gyms and railway stations.
9. How are they looking to embrace new media technologies?
Both newspapers have online services and embraced new technology to distribute the news
10. Do they have a similar layout and design?
Newspapers: The I and The Daily Mail
The I The Daily Mail
- founded in 2010 26 of october
- Controlled by JPIMedia. The paper and website were bough by the Daily Mail in 2019.
- Claims to have a balanced political view
- Focuses on Inequality, social and political issues
- Evgeny Lebedev owns 41%, Sultan Muhammad Abuljadayel owns 30%, Justin Byam Shaw owns 26%, Minor shareholders own 3%
- Has a readership of 24.5 million
- Targets 15-35 year old’s
- ???
- The paper stopped selling physical copies and became an online Newspaper (Tabloid)
Uses columns
- Founded in 1896
- Owned by General trust PLC which owns many multinational companies
- Right wing political stance
- Produces Gossip and hot topics and news about celebrities.
- The Viscount Rothermere (Chairman) Paul Zwillenberg (CEO)
- Has a readership of 2.2 million
- Targets women of middle class
- 980,000 copies a day (average) sold In May 2020
- sells physical papers and is online
Uses Columns
Both use Columns and big text but the Text is placed differently.
comparing the I and The daily mail.
The I and Daily Mail similarities and differences
| The i | The daily mail |
| Founded on October 26th 2010, The i is the sister paper to the independent. | Founded in 1896, The daily mail is the highest circulated daily paper in the UK |
| Both papers are owned by the ‘daily mail and general trust’ | Both papers are owned by the ‘daily mail and general trust’ |
| The i attempts to be unbiased but does lean left. | The daily mail is a right wing paper |
| Both papers specialize in news journalism however the i also focuses on opinion, culture and lifestyle journalism. | Both papers specialize in news journalism however the daily mail also focuses on investigative and culture journalism. |
| Oliver Duff is a British journalist who has been the editor of the i newspaper since June 2013. He is currently the youngest editor (37 years old) of a UK national newspaper. Having a young editor encourages new and healthy ideas being published in the paper. | Geordie Greig (59 years old) is an English journalist and editor of the Daily Mail. He was editor in 2020 when it eclipsed The Sun to become the best-selling newspaper in the UK. having an older editor could encourage old fashioned ideas being published in the paper. |
6. Do they have a similar readership reach
The daily mail has a readership of 2.2 million people compare to 500,000 viewers for the I.
7. Do they have a similar readership profile / target audience?
Around 60 percent of the consumers are male and 40% female read the I compared to 54% female and 46% male for the daily mail
The I has 400,000 people a week over 35 in 2014 reading the paper and 100,000 below 35.
For the daily Mail 29% are AB Adults 629,000 (29%)
ABC1 Adults 1,405,000 (64%)
The image above shows that the Daily mail is aimed more towards the middle class
8. How are they currently doing? Increasing or decreasing sales and revenue?
Daily Mail down 16.5% due to the coronavirus meaning high-street stores where shut reducing the circulation of the papers. The decline of circulation of the i was exacerbated by the cessation of the distribution of bulks, free copies, to locations including airports, gyms and railway stations.
9. How are they looking to embrace new media technologies?
Both newspapers have online services and embraced new technology to distribute the news
10. Do they have a similar layout and design?
Comparing the I and DAILY MAIL
| QUESTIONS | THE I | THE DAILY MAIL |
| First introduced? | October 26th 2010 | May 4th 1896 |
| Independent? | Sister paper (the independent) | Yes (bought the I)(£49.6m) 2019 |
| Political stance? | Left wing | Right wing |
| Type of journalism/USP? | inequality, social and political issues | gossip and hot topics about news and celebs |
| Type of people running the paper? | majority shareholders -Evgeny Lebedev (russian, owns Lebedev Holdings Ltd and russia today) businessman owns 41% -Sultan muhammed ( Abujadayel owns 30% -Justin Byam shaw owns 26% -minor shareholders 3% | -viscount Rothermere (chairman) (high power) -Paul Zwillenberg (CEO) |
| Readership reach? | -2019: 221, 083 circulation | monday-saturday: 1,158,192 circulation -2.2m readership |
| Target audience? | -All ages -limited time | lower-middle class British women |
| Sales revenue? | 2008-2018 – decreased by 62% ($37.8b -$14.3b) | 2019 – grew by 15% (to £140m), increasing |
| Embrace new media technologies? | stopped selling hard copies became online (tabloid) | physical papers and online |
| Layout and design? | compact format | Tabloid |
The I and The Daily Mail:
| Similarities: | Differences; |
| -Both published by the Daily Mail and General Trust. | -The Daily mail is said to sell 980,000 copies per day, and The I only 233,869. |
| – Contain a mixture of hard and soft news. | – The Daily Mail is increasing in revenue yet The I is decreasing. |
| – Copies available online and on paper. | – The Daily Mail is aimed at older adults, yet The I is well rounded. |
| – Both are published daily. | – The Daily Mail is more conservative, yet The I is seen as more democratic. |
| – Both are “middle market” newspapers. | – (slightly cont from box above) TDM is seen as more right wing, yet The I is slightly left on the political spectrum. |
| – Both are available in tabloid format. | – The I was first printed 26th October 2010, and The Daily Mail was first printed 4th May 1896. |
Newspapers comparison
| Question | The I | The Daily Mail |
| When they were first introduced? | 26 October 2010 | 4th May 1896 |
| Are they part of a bigger organisational structure? | The owner of the daily mail bought it from JPI media | The Daily Mail and Gerneal Trust |
| Are they known for a particular political perspective? | Does not openly support a particular party – Liberal | Conservatives |
| What kind of journalism do they produce? | Broadsheet – Hard News – Factual – ‘Free Press’ | Tabloid – Entertainment – Gossip – Celebrates – Elements of broadsheet |
| What kind of people run the paper? | ‘Free Press’ | Viscount Rothermere family |
| Do they have a similar readership reach? | 221,083 (October 2019) | 2.2 million (daily) |
| Do they have a similar readership profile / target audience? | All ages, class, gender, politics | Low Middle class British women |
| How are they currently doing? | 38% decrease from June 2019 – June 2020 | 15% decrease from June 2019 – June 2020 |
| How are they looking to embrace new media technologies? | Have online, free newspaper | Have an online, free newspaper |
| Do they have a similar layout and design? | Broadsheet | Tabloid |