The Daily Mail is a British daily tabloid formatted newspaper founded in 1896.
The Daily Mail’s main target audience is lower-middle-class British women. (B and C1)
Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions.
Jonathan Harmsworth is a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust.
Daily Mail: Most Unreliable Paper For 3rd Year In A Row
As analysed by Tabloid Corrections website, Rothermere’s Daily Mail has again received the most sanctions from the press regulator, IPSO.
A mixture between and and soft news (important events such as a natural disaster and celebrity news, slow burners)
They use provocation- or clickbait to get audiences.
The Mail has traditionally been a supporter of the Conservatives party in recent general elections.
The Daily Mail’s medical and science journalism has been criticised by doctors and scientists. Accusing it of using small studies to create stories to scare and mislead audiences. In 2011, they published an article titled “Just ONE cannabis joint ‘can cause psychiatric episodes similar to schizophrenia, as well as damaging memory”. The lead author Dr. Matt Jones of the study that is talked about in the article was quoted by Cannabis Law Reform as actually saying: “This study does NOT say that one spliff will bring on schizophrenia”
