- The Daily Mail’s main target audience is lower-middle-class British women.
- The Mail has traditionally been a supporter of the Conservatives and has supported this party in all recent general elections.
- Heavily criticised in the past for being racist, homophobic and sexist
- Criticised for sexism as it often focuses on women’s appearances rather than their work eg Emma Watson.
- Often scrutinises women for their clothing choices and using inappropriate headlines describing women.
- Globally, MailOnline is the most visited English-language newspaper website
- The Monday to Saturday edition of the Daily Mail circulates 1,158,192 copies and has a daily readership of 2.2 million.
- A survey in 2014 found the average age of its readers was 58
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