The Daily Mail is a British daily middle- market newspaper published in London in a tabloid format. It was founded in 1896, it is the United Kingdom’s highest- circulated daily newspaper. The paper is owned by the Daily Mail and General Trust.

The Daily Mail’s main target audience is lower-middle-class British women.A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-old among the major British dailies. Uniquely for a British daily newspaper, it has a majority female readership, with women making up 52–55% of its readers. It had an average daily circulation of 1,134,184 copies in February 2020.