daily mail notes

  • Daily middle market british newspaper 
  • Tabloid style 
  • Founded in 1896
  • The UKs most highly circulated newspaper
  • They have a sister company called The Mail On Sunday 
  • Their online platform is called MailOnline, the website is managed separately and has a different editor 
  • The paper is owned by the Daily Mail and General Trust. DMGT also own The Metro and Mail Today
  • Jonathan Harmsworth (great grandson of one of the original founders) is the current chairman and controlling shareholder. He has a net worth of $1.3 bn
  • Editorial decisions are made by a team led by Geordie Greig
  • Women make up 52-55% of its readers 
  • Average daily circulation = 1,134,184 copies 
  • A, B, C1 (upper middle class, middle class and lower middle class) audience
  • Its website has more than 218 million visitors per month.
  • They are a known conservative supporter 
  • They are pro-brexit 
  • They have been criticized for publishing fake news and using misleading headlines such as “Woman, 63, ‘becomes PREGNANT in the mouth’ with baby squid after eating calamari”

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