the daily mail is a A middle-market newspaper, a newspaper that caters to readers who like entertainment as well as the coverage of important news events

-has more than 218 million unique visitors per month

target audience – women making up 52–55% of its readers

 daily mail has been criticized for its unreliability ( fake news)

 won multiple awards including the National Newspaper of the Year award from the The Press Awards eight times since 1995.

tabloid format- compact smaller size than a broadsheet.

the average daily circulation(the average number of newspapers distributed) of 1,134,184 copies in February 2020.

Lord rothermere- chairman of daily mail also friends with Adolf Hitler and Mussolini. Used the newspaper ans propaganda. Far right

The daily mail was the first newspaper to used the tern suffragettes.

Known to be homophobic- “abortion hope after ‘gay genes’ finding.”

1993 The murder of Steven Lawrence – the daily’s headlined ‘MURDERS’ and ‘if we are wrong, let them sue us’ after black British teenager was racially attacked, they published a photo of the 5 men allegedly attacked him . – was praised by parents and political figures for taking the financial risk after 2 of the five men were found guilty.