Daily mail

  • Founded in 1896.
  • Target audience = Lower middle class British women.
  • Tabloid format (compact page size).
  • Published in London.
  • Owner – Jonathon Harmsworth (Lord Rothermere) 4th generation (worth £1.9 Billion)
  • Editor – Geordie Greig (September 2018 – now).
  • Sister paper = The Mail on Sunday, 1982.
  • Daily Mail Online = 2003. (11.34 million visitors daily)
  • UK’s highest circulated daily newspaper.
  • Women make up 52-55% of readers.
  • Average daily circulation of 1,134,184 copies (February 2020).
  • Right wing .
  • Received the National Newspaper of the Year award eight times since 1995.
  • Scottish Daily Mail – relaunched in 1995 after failing in 1968. Now has an average daily circulation of 67,900.
  • The word “suffragette” was first used in 1906 as Journalist Charles E. Hands described activists in the women’s movement for women’s suffrage. The women then took that on as their name even though he was intending to offend.
  • Weekday price – 65p
  • Saturday price – £1
  • Sunday price – £1.80
  • Criticized for writing fake news

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