a British daily middle-market newspaper published in London

target audience of lower middle class British women

sister paper is the daily mail on sunday – which was launched in 1882

owned by the daily mail and general trust

co founded by jonathon harmsworth and viscount rothermere

the average reader is 58

it has a lowest demographic for 15 -44 year

It had an average daily circulation of 1,134,184 copies in February 2020

in 2019 it has an average dailiy readership of aproximatley 2 million, where about 1 million were in the ABC1 demographic (upper, middle, lower)- other number of readers were C2DE demogrpahic. (skilled wokring class,working class,non working)