Daily Mail Audience is name the “Modern MidBritain” They claim to have an audience that own over half of the most expensive MP3 players and to be responsible for the large adoption of Sky+

Average age 58 as of 2014 but the lowest 15-44 age 52-55% of readers female

daily mail is part of DMGT plc (daily mail and general trust public limited company)

owned by Rothermere Continuation Limited ( fouded in 1995) with only 9 employees. They “See trends, challenges and opportunities with similar companies in these industries.”

Political alignment

A survey done of the UK public

This shows the view of the UK that The daily Mail is the most right wing UK newspaper. Furthermore, according to the survey, it is the most politically weighted newspaper

Who runs the show

Geordie Greig took over as chief editor in September in 2019 after being the chief editor of the daily mail on Sunday since march 2012.He is credited with over taking the Sun to become the most popular UK newspaper. He has previously worked at the The Independent (the I) from 2010. But Greig is quoted “Provocation is a good thing” showing the style of news the daily mail go for as click baiting.

Sources of media

in 2013 google named them as one of “the Best apps of 2013” with 2 million downloads