a British daily middle-market newspaper published in London

target audience of lower middle class British women

sister paper is the daily mail on sunday – which was launched in 1882

owned by the daily mail and general trust

co founded by jonathon harmsworth and viscount rothermere

the average reader is 58

it has a lowest demographic for 15 -44 year

It had an average daily circulation of 1,134,184 copies in February 2020

in 2019 it has an average dailiy readership of aproximatley 2 million, where about 1 million were in the ABC1 demographic (upper, middle, lower)- other number of readers were C2DE demogrpahic. (skilled wokring class,working class,non working)

• The Daily Mail is a British daily tabloid formatted newspaper founded in 1896.
• The Daily Mail’s main target audience is lower-middle-class British women. (B and C1)
• Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions.
• Jonathan Harmsworth is a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust.
• Daily Mail: Most Unreliable Paper For 3rd Year In A Row
• As analysed by Tabloid Corrections website, Rothermere’s Daily Mail has again received the most sanctions from the press regulator, IPSO.
• A mixture between and and soft news (important events such as a natural disaster and celebrity news, slow burners)
• They use provocation- or clickbait to get audiences.
• The Mail has traditionally been a supporter of the Conservatives party in recent general elections.
• The Daily Mail’s medical and science journalism has been criticised by doctors and scientists. Accusing it of using small studies to create stories to scare and mislead audiences. In 2011, they published an article titled “Just ONE cannabis joint ‘can cause psychiatric episodes similar to schizophrenia, as well as damaging memory”. The lead author Dr. Matt Jones of the study that is talked about in the article was quoted by Cannabis Law Reform as actually saying: “This study does NOT say that one spliff will bring on schizophrenia”

It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals.

The Daily Mail has been awarded the National Newspaper of the Year in 1995, 1996, 1998, 2001, 2003, 2011, 2016 and 2019

Figures shown are average circulations for January of each year. Regardless of immediate source, all figures originate from the Audit Bureau of Circulations.

The Audit Bureau of Circulations (UK) (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards

Continental and Overseas Daily Mail

Two foreign editions were begun in 1904 and 1905; the former titled the Overseas Daily Mail, covering the world, and the latter titled the Continental Daily Mail, covering Europe and North Africa.

Mail Today

The newspaper entered India on 16 November 2007 with the launch of Mail Today, a 48-page compact size newspaper printed in Delhi, Gurgaon and Noida with a print run of 110,000 copies. Based around a subscription model, the newspaper has the same fonts and feel as the Daily Mail and was set up with investment from Associated Newspapers and editorial assistance from the Daily Mail newsroom.

• Currently owned and chaired by Jonathan Harmsworth (great-grandson of one of the original co-founders).
• The Daily Mail is a British daily middle-market newspaper Tabloid
• UK’s highest-circulated daily newspaper on average 980,000 copies are sold per day across the UK.
• Average age of readers are 58
• Noted for unreliability and widely criticised for its sensationalist and inaccurate account of science and medical research in order,
• The Mail was originally a Broadsheet, whereas the Daily Sketch was published as a tabloid.
• During the 1930s it supported Fascism. The original Lord Rothermere supported Mussolini and Hitler, and directed the newspapers editorial stance towards them in the early 1930s.
• Traditionally supports the conservative party.

Daily Middle-Market newspaper published in London (Tabloid format)

Founded – 1896, it is the UKs highest circulated newspaper

The paper is owned by The Daily Mail and General Trust

A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, it has a majority female readership, with women making up 52–55% of its readers. It had an average daily circulation of 1,134,184 copies in February 2020.

Sister paper – Mail on Sunday launched 1982

Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust

Support of fascism

Rothermere’s article from the issue dated 15 January 1934.

Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s. Rothermere’s 1933 leader “Youth Triumphant” praised the new Nazi regime’s accomplishments, and was subsequently used as propaganda by them.

Gay gene controversy

On 16 July 1993 the Mail ran the headline “Abortion hope after ‘gay genes’ finding”. Of the tabloid headlines which commented on the Xq28 gene, the Mail’s was criticised as “perhaps the most infamous and disturbing headline of all”.

Daily Mail Audience is name the “Modern MidBritain” They claim to have an audience that own over half of the most expensive MP3 players and to be responsible for the large adoption of Sky+

Average age 58 as of 2014 but the lowest 15-44 age 52-55% of readers female

daily mail is part of DMGT plc (daily mail and general trust public limited company)

owned by Rothermere Continuation Limited ( fouded in 1995) with only 9 employees. They “See trends, challenges and opportunities with similar companies in these industries.”

Political alignment

A survey done of the UK public

This shows the view of the UK that The daily Mail is the most right wing UK newspaper. Furthermore, according to the survey, it is the most politically weighted newspaper

Who runs the show

Geordie Greig took over as chief editor in September in 2019 after being the chief editor of the daily mail on Sunday since march 2012.He is credited with over taking the Sun to become the most popular UK newspaper. He has previously worked at the The Independent (the I) from 2010. But Greig is quoted “Provocation is a good thing” showing the style of news the daily mail go for as click baiting.

Sources of media

in 2013 google named them as one of “the Best apps of 2013” with 2 million downloads

The Mail has traditionally been a supporter of the Conservatives and has endorsed this party in all recent general elections.

Before the outbreak of World War I, the paper was accused of warmongering when it reported that Germany was planning to crush the British Empire.

The Daily Mail has been awarded the National Newspaper of the Year 8 times from 1995-2019

an example of there more conservative views is their story on the suffragettes – The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, in particular members of the WSPU. But the women he intended to ridicule embraced the term, saying “suffraGETtes” (hardening the ‘g’), implying not only that they wanted the vote, but that they intended to ‘get’ it.

Anti-refugee cartoon -Following the November 2015 Paris attacks, a cartoon in the Daily Mail by Stanley McMurtry (“Mac”) linked the European migrant crisis (with a focus on Syria in particular) to the terrorist attacks, and criticised the European Union immigration lawsfor allowing Islamist radicals to gain easy access into the United Kingdom. Despite being compared to Nazi propaganda by The New York Times,and criticised as “reckless xenophobia,” and racist, the cartoon received praise on the Mail Onlinewebsite. A Daily Mail spokesperson told The Independent: “We are not going to dignify these absurd comments which wilfully misrepresent this cartoon apart from to say that we have not received a single complaint from any reader”.

On 16 July 1993 the Mail ran the headline “Abortion hope after ‘gay genes’ finding”. Of the tabloid headlines which commented on the Xq28 gene, the Mail’s was criticised as “perhaps the most infamous and disturbing headline of all”.

the daily mail was accused of being sexist in 2014 after Emma Watson speech about the UN HeForShe campaign the mail was criticised for focusing on her dress and appearance rather than the contents of her speech

The Daily Mail’s medical and science journalism has been criticised by some doctors and scientists, accusing it of using minor studies to generate scare stories or being misleading. 2011, the Daily Mail published an article titled “Just ONE cannabis joint ‘can cause psychiatric episodes similar to schizophrenia’ as well as damaging memory“. Dr. Matt Jones, the lead author of the study that is cited in the article was quoted by Cannabis Law Reform as saying: “This study does NOT say that one spliff will bring on schizophrenia”.

The paper is owned by the Daily Mail and General Trust.Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor, Geordie Greig, who succeeded Paul Dacre in September 2018.

A survey in 2014 found the average age of its readers was 58

Support of fascism

Rothermere’s article from the issue dated 15 January 1934.

Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s.

Scottish, Irish, Continental and Indian editions

Continental and Overseas Daily Mail

Two foreign editions were begun in 1904 and 1905; the former titled the Overseas Daily Mail, covering the world, and the latter titled the Continental Daily Mail, covering Europe and North Africa.^[75]

Mail Today

Main article: Mail Today

The newspaper entered India on 16 November 2007 with the launch of Mail Today,^[76] a 48-page compact size newspaper printed in Delhi, Gurgaon and Noida with a print run of 110,000 copies. Based around a subscription model, the newspaper has the same fonts and feel as the Daily Mail and was set up with investment from Associated Newspapers and editorial assistance from the Daily Mail newsroom

Editorial stance

The Mail has traditionally been a supporter of the Conservatives and has endorsed this party in all recent general elections. While the paper retained its support for the Conservative Party at the 2015 general election, the paper urged conservatively inclined voters to support UKIP in the constituencies of Heywood and Middleton, Dudley North and Great Grimsby where UKIP was the main challenger to the Labour Party

• The Daily Mail’s main target audience is lower-middle-class British women.
• The Mail has traditionally been a supporter of the Conservatives and has supported this party in all recent general elections.
• Heavily criticised in the past for being racist, homophobic and sexist
• Criticised for sexism as it often focuses on women’s appearances rather than their work eg Emma Watson.
• Often scrutinises women for their clothing choices and using inappropriate headlines describing women.
• Globally, MailOnline is the most visited English-language newspaper website
• The Monday to Saturday edition of the Daily Mail circulates 1,158,192 copies and has a daily readership of 2.2 million.
• A survey in 2014 found the average age of its readers was 58