media theories

Habermas 

  • Public sphere 
  • public space between private world, the state and the public where people form opinions
  • source of public info
  • communication between media companies and consumers
  • MASS MEDIA IN THE PUBLIC INTEREST (DENNIS MCQUAIL)
  • the media is held accountable for what they do

Curran and seaton 

  • BOOK = power without responsibility
  • Liberal press 
  • media watchdog (CURRAN), media acts as a watchdog overseeing the government, most important function of the media
  • commission (1949) expected to find that “the press as a whole gives an opportunity for all points of view”
  • public service broadcasting (unresponsive to popular demand)
  • broadcasting in Britain used to to be a monopoly/duopoly
  • monopolies can be taken away selling one part of production (horizontal) or selling one from the same area (vertical)
  • types of media ownership, CAPITALIST, feed people what they want them to think (private, money), PUBLIC SERVICE, let people make their own opinions (government, help public), CIVIL SOCIETY

Chomsky 

  • Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist.
  • Book – Manufacturing consent : the political economy of the mass media (1988)
  • “the political situation evolved by the political elite”
  • “major media conglomerates control more and more of the world’s media”
  • “the political an economic perspective has been adopted and primarily by left-wing critics and analysts”
  • Making people believe something, planting ideas in their heads 
  • conglomerates have control over population
  • media manipulates audiences by using a common enemy eg terrorist
  • media companies frame a product in a certain way to make the public believe what they believe (FRAMING)
  • the media creates myths to scare people into thinking something is going to happen
  • power in economy over consumers
  • eg election, placing ads to undecided to sway them in a certain direction
  • Structures of ownership
  • advertising
  • Links with ‘The Establishment’
  • Diversionary tactics – ‘flack’
  • common enemy

Althusser 

  • interpellation 
  • ideological state apparatus ISA
  • analyses from a social perspective
  • issues of power control and ownership

Gramsci  

  • Hegemony 
  • Large media corporations manipulate ideas / change dominant ideologies to favour them 
  • telling people what’s true and not making people believe something they deem to be true when it actually isn’t
  • using dominance to assert power over others to get across your point of view

HASMANDHAUGH

  • British sociologist
  • professor at Leeds uni
  • (BOOK) ‘the cultural industries’
  • “the organisational form of the CI has implications for conditions which creativity is carried out” (p99)
  • “there must be concerns about this business driven agenda is compatible with quality of working life and well being in the CI”

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