An alternative Institutional structure

Ohcomely claims to be an “arms-wide-open mag – inclusive, down-to-earth, and heart-led” that is published bi-monthly made in London.

Forms of distribution

• Main stream News agents and stores Sainsburys, Waitrose and WH Smiths. They also place their magazines in samll cafes, indie shops and museums
• They use a online newstand picsandink
• A six month (£14) subscription delivered to the customer.

Oh is published by Pirates Ahoy, a subsidiary of Iceberg Press. This means there is no vertical integration and both iceberg and oh are ran by multiple people removing an over powering head and are no part of a large conglomerate

Audience

“All of our parents (except mine) and all of our little cousins. The distributors seem to think our readers are in their 20s or 30s, mainly female and quite creative. That’s true, on the whole, but I think it’s turned out a lot more varied than that, which was a pleasant surprise.”

Says the Founder of OH Des Tan

Oh claims to have a wide r

• Social Media Reach: 100,000
• Readers Per Issue: 25,000
• Average Age of reader: 27
• Sold through independents, WHSmith and international outlets

History

OH has published quarterly since 2008. It was as a print publication distributed to people at events like Novell BrainShare and Micro Focus Universe. Oh created their website in 2014 to bring the articles published in the print magazine to a wider audience. In 2020 the website is used as the principal point for publishing content.