The first issue of Oh (previously known as oh commonly) was published in 2010 by an independent comapny called sdeline media, Iceberg Press purchased Oh Comely from Adeline Media in 2016.

OH Comely focuses on representation of femininity with its focus on creativity and quirkiness, women as artists, entrepreneurs, athletes and musicians and female empowerment is a major theme.

After the sale to iceberg press oh comely was changed to oh and became a lot more mainstream than the previous look of the magazine. this may be to keep the magazine popular and relevant.