Previously Oh Comely- Oh Comely is part of a development in lifestyle and environmental movements of the early twenty first century which rebrand consumerism as an ethical movement. Its representation of femininity reflects an aspect of the feminist movement which celebrates authenticity and empowerment

Oh Magazine is owned by Pirates Ahoy, Oh Comely magazine is a bi-monthly British magazine published by Pirates Ahoy! a subsidiary of Iceberg Press, publisher of The Simple Things magazine, and it was first publishes in 2010.

bell hooks- She put the name in lowercase letters “to distinguish [herself from] her great-grandmother. She argues that if feminism seeks to make women equal to men, then it is impossible because in Western society, not all men are equal.