Oh Comely is an independent magazine published by Iceberg Press, a small London publisher which publishes only one other title.

• New technology allows companies to interact with their audience this is very important to smaller companies as they have an easy, free way to advise their product which is useful as they may not have the funds to have a big marketing campaign.
• Niche audience – Having a niche audience means they can tailor their magazine to a certain target group meaning they can make the magazine more enjoyable and will get more repeat customers.
• About 25,000 people read it, average age of readers are 27
• The first issue was published in 2010
• Can be linked to Stuart Hall’s representation theory
• The Oh magazine is published by Iceberg Press which is an independent media company, this means they will fend for themselves and don’t need other companies to help them with publishing, they wan to stand alone
• Main theme of Oh is the empowerment of women and feminism