Key words:
Media concentration – When the majority of companies in one market are owned by a small number of people/organisations
Conglomerates – a company that owns numerous companies involved in mass media enterprises
Globalisation – the worldwide integration of media through the cross-cultural exchange of ideas
Vertical Integration – a strategy whereby a company owns or controls its suppliers, distributors or retail locations to control its value or supply chain.
Horizontal Integration – the process of a company increasing production of goods or services at the same part of the supply chain
Gatekeepers – Gatekeeping is the process through which information is filtered
Regulation / Deregulation – rules that are put in place to prevent companies from getting to big and becoming monopolies