Media concentration / Conglomerates / Globalisation (in terms of media ownership) – globalisation is the process by which businesses develop international influence or start operating on an international scale. A conglomerate is a corporation that is made up of a number of different, sometimes unrelated businesses. In a conglomerate, one company owns a number of smaller companies all of which conduct business separately and independently.
Vertical Integration & Horizontal Integration – In a horizontal integration, a company takes over another that operates at the same level of the value chain in an industry. A vertical integration, on the other hand, involves the acquisition of business operations within the same production vertical.
Gatekeepers – they craft and conduct what is being published to the masses, therefore they determine what is to become the public’s social reality, and their view of the world . People who hold the power to open the gate to for things they allow eg Roger Ailles fox news.
Regulation / Deregulation – Media regulations are rules enforced by the jurisdiction of law, guidelines for media use differ across the world. Deregulation is when the government reduces or eliminates restrictions on industries, often with the goal of making it easier to do business.
Free market vs Monopolies & Mergers – The free market is an economic system based on supply and demand with little or no government control. Monopolies are cross ownership eg, ownership of different kinds of media (TV, newspapers, magazines, etc.)
