Critically analyse the relationship between media work and the media industry
Wrote a seminal book, TheCulture Industries
From The Cultural Industries: ‘the distinctive organisational form of the cultural industries has considerable implications for the conditions under which symbolic creativity is carried out’
there must be serious concerns about the extent to which this business-driven, economic agenda is compatible with the quality of working life and of human well-being in the creative industries (Banks, M., & Hesmondhalgh, D. (2009) International Journal of Cultural Policy, 415-430.)
Looked at ‘myth-making’ process surrounding the potential digital future for young creatives – the individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchase in creative work, and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry(Banks & Hesmondhalgh, p. 420).
Young people are brainwashed by the media to see it as a ‘utopian presentation, creative work is now imagined only as a self-actualising pleasure, rather than a potentially arduous or problematic obligation undertaken through material necessity (2009, p. 417)’. And do not understand that it is hard work and a difficult, competitive industry.
