“all ideology hails or interpellates concrete individuals as concrete subjects, through the functioning of the category of the subject” Althusser
Ideological state apparatus (ISA), is a theoretical concept developed by (Algerian born) French philosopher Louis Althusser which is used to describe the way in which structures of civic society – education, culture, the arts, the family, religion, bureaucracy, administration etc serve to structure the ideological perspectives of society, which in turn form our individual subject identity
‘Ideology ‘acts’ or ‘functions’ in such a way to ‘recruit’ subjects among individuals . . . through the very precise operation that we call interpellation or hailing.
Hegemonic struggle (Gramsci) the chance to reclaim
‘from America, black voices will take up the hymn with fuller unison. The ‘black world’ will see the light
FRANTZ Fanon ‘on national culture’
Frantz Fanon took an active role, proposing the first step required for ‘colonialised’ people to reclaim their own past by finding a voice and an identity. The second, is to begin to erode the colonialist ideology by which that past had been devalued.
- Assimilation of colonial culture corresponding to the ‘mother country’ Chinua Achebe talks of the colonial writer as a ‘somewhat unfinished European who with patience guidance will grow up one day and write like every other European.’ (1988:46)
- Immersion into an ‘authentic’ culture ‘brought up out of the depths of his memory; old legends will be reinterpreted’
- Fighting, revolutionary, national literature, ‘the mouthpiece of a new reality in action’.
As Achebe writes, ‘a new situation was slowly developing as a handful of natives began to acquire European education and then to challenge Europe’s presence and position in their native land with the intellectual weapons of Europe itself’
Gramsci suggests that power relations can be understood as a hegemonic struggle through culture. In other words, Gramsci raises the concept of Hegemony to illustrate how certain cultural forms predominate over others, which means that certain ideas are more influential than others, usually in line with the dominant ideas, the dominant groups and their corresponding dominant interests. In terms of postcolonialism Said, notes how ‘consent is gained and continuously consolidated for the distant rule of native people and territories’
this form of cultural leadership is a process of (cultural) negotiation where consent is gained through persuasion, inculcation and acceptance. Where dominant ideas, attitudes and beliefs (= ideology) are slowly, subtly woven into our very being, so that they become ‘common sense’, a ‘normal’, ‘sensible’, obvious’ way of comprehending and acting in the world.
For example, a way of reiterating European superiority over Oriental backwardness though image, sound, word, text, which in terms of postcolonialism, is ‘a flexible positional superiority, which puts the Westerner in a whole series of possible relationships with the Orient without ever losing him the relative upper hand.’ (Said, 1987:228) In other words, ‘being a white man was therefore an idea and a reality.’
hegemony is a struggle that emerges from NEGOTIATION and CONSENT. As such, it is not total domination (not totalitarianism or explicit propoganda) but a continual exchange of power, through ideas. In this sense, postcolonialism articulates a desire to reclaim, re-write and re-establish cultural identity and thus maintain power of The Empire