Judith butler describes “a gender as identity instituted through a stylised repetition of acts”. In other words it is something learnt through repeated performance.

how useful is this idea in understanding how gender is represented in Music Videos? refer in detail to your chosen style model.

( draft ) the statement that Judith butler claims, is known as “gender as performativity.” rather gender being part of our nature we “act it out” and the gender is constructed, which is represented in music videos. she suggests that gender is fluid, changeable and plural, meaning society can have the ability t change the way genders should be preserved.

the music video “Blurred Lines” by Robin Thicke, published in 2013, was a massive controversy, around the third wave of feminism in the mid 1990s. The music video portrays women as highly sexualised passive sex objects. They have constructed a music video in order to get a message across about how women are represented, Society was not happy with this, and decided that this idea of women needed to change, by not taking the video down, but changing its culture of racism and sexism.

According to Barker and Jane, english fiction writers, the third wave feminism is the ‘rebellion of younger women against what was perceived as the prescriptive, pushy and ‘sex negative’ approach of older feminists.’ and enhance to characteristics of “sex positive” and the “reappropriation of derogatory terms such as ‘slut’ and ‘bitch’ for liberatory purposes”.

The forth wave feminism began around 2012. The only difference compared to the 3rd wave feminism, is that the forth wave feminism was more active, as there were multiple foundations to suport it, such as the “free the nipple” campaign, where miley cyrus got involved and gave her surport.

In response to the “blurred Lines” music video, Auckland Uni produced a “parody” version, in order to provoke/enhance the message of how women were represented. The video is a role reversal, where the women act like the men and the men act like the women from the original music video. The aim of the parody was to show how bizarre it is to see men portrayed as women in music videos. This was able to show that the use of new media technologies have been a clear demarcation for broadening out the discussion and arguments that are played out within feminism.