Baudrillard “Neither the product nor the productive effort are valued, but only the simulacrum”
In Simulacra and Simulation (1981), Baudrillard says that the illusion of the system is to provide a perfect explanation detached from imperfect reality. He argues that society and economy work because people believe that there is an inherent rationality in economy and society. What he calls Disneyworld is the invisible machine that supports such belief. In Disneyworld, a worker is not a person, but a sign. Time is synchronized, space is obliterated and both are represented in the same context. We deal with a widespread metastasis, a clone of the world and of our mental universe (Baudrillard, 2000).
A way of looking at current times
The way things are copied? the way things are surface level and superficial (re-imagining, pastiche, parody, copy, bricolage) self rerentiality.
Post modern culture is consumer culture where the emphasis on style eclipses the emphasis on utility or need
Most media is based on surface signs and has a preoccupation with visual style
A loss of metanarrative (theover arching ideas of life)
Parody VS Pastiche
Pastiche is a piece of work that imitates the work of a previous artist
Parody is a piece of work that imitates whilst ridiculing or having ironic meaning
Bricolage
‘involves the rearrangement and juxtaposition of previously unconnected signs to produce new codes of meaning’ (Barker & Jane, 2016:237)
Intertexuality texts inside of texts
Fragmentary consumption creates fragmentary identities. Individuals are alienated from society
The meaning of texts resides in the reader and the theory of decoding and encoding
Jean Baudrillard uses the term implosion to describe the world. Along with Fredric Jameson and Jean Francois-Lyotard discuss the loss of metanarrative
Jean Baudrillard says the new real is just a representation of the real ( simulacrum and the hyperreal)
Richard Hoggart wrote uses of literacy in 1959. He spoke about “neighborhood lives”. He said the change from pre-war life which was ” an extremely local life, in which everything is remarkably near ” and the change after the war into post modernism
Shuker speaks about fragmentary and breakup up traditional understanding ” music videos have a preoccupation with visual styles”
Strinati “in a postmodern world, surfaces and style become the most important defining features of the mass media and popular culture”
Barker and Jane ” involves the rearrangement and juxtaposition of previously unconnected signs to produce new codes of meaning “
Definitions
- pastice
- parody
- bricolage
- intertextuality
- metanarrative
- hyperreality
- simulacrum
- comnumerist socieaty
- fragmentary identities
- implosion
- cultural appropriation
- reflexivity