Way of seeing and understanding the world (you, community and world.)
Postmodernism can be understood as a philosophy that is characterised by concepts such as RE-IMAGINING, PASTICHE, PARODY, COPY, BRICOLAGE
Characterised by copying, referencing etc
pastiche is a work of art, drama, literature, music, or architecture that imitates the work of a previous artist
parody is a work or performance that imitates another work or performance with ridicule or irony
BRICOLAGE : ‘involves the rearrangment and juxtaposition of previously unconnected signs to produce new codes of meaning’ (Barker & Jane, 2016:237)
INTERTEXTUALITY – It suggests signs only have meaning in reference to other signs and that meaning is therefore a complex process of decoding/encoding with individuals both taking and creating meaning in the process of reading texts
Shuker refers Fredric Jameson’s (1984) – the fragmentary, decentred nature of music videos that break up traditional understandings of time and space so that audiences are ‘no longer able to distinguish ‘fiction’ from ‘reality’, part of the postmodern condition’ (ibid).
the concept that the meaning of a text does not reside in the text, but is produced by the reader in relation not only to the text in question, but also the complex network of texts invoked in the reading process.
‘their preoccupation with visual style, and associated with this, their status as key exemplars of ‘postmodern’ texts.’ (2001:167). Shuker
Surface and style over substance – surfaces and style become the most important defining featuresof the mass media and popular culture‘ (Strinati: 234)
1959, Richard Hoggart (Uses of Literacy*
neighborhood lives’, which was ‘an extremely local life, in which everything is remarkably near
Consumerism underpinned for want not need, never satisfied.
In other words, there is an argument that postmodern culture is a consumer culture, where the emphasis on style eclipses the emphasis on utility or need
John Baudrillard’ points out that ‘the distinction between culture and society is being eroded’ From a societal perspective the ‘real’ seems to be imploding in on itself, a ‘process leading to the collapse of boundaries between the real and simulations
What is reality – simulation – simulation vs reality
Jean-Francois Lyotard’s
Fredric Jameson
Breaking up due to loss of a meta narrative – Christian religion – story = God
Science changed it, new ideas. – Only reveals so much
SIMULACRA. – representation of real is now the real.
