A way of seeing the world – eg music videos

Characterised by concepts such as RE-IMAGINING, PASTICHE, PARODY, COPY, BRICOLAGE.

pastiche is a work of art, drama, literature, music, or architecture that imitates the work of a previous artist

parody is a work or performance that imitates another work or performance with ridicule or irony

Inter-textuality – Deliberately weaving in example in a text, to directly link to another text

Shuker – ‘their preoccupation with visual style, and associated with this, their status as key exemplars of ‘postmodern’ texts.’

‘in a postmodern world, surfaces and style become the most important defining features of the mass media and popular culture‘ (Strinati: 234). surface level, lacking depth

The focus is therefore on image, surface, style. Meaning and interpretation is obtuse, disguised, removed and difficult to apprehend.

kinder and coke man is elite – deshire (slavoj zizek)

Focus on consumption, don’t produce anymore

The loss of a metanarrative – Jameson argues that the postmodern era is characterised by pastiche (not parody) and as such, suffers from a crisis in historicity.

SIMULACRUM not just a representation of the real, but the real itself – hypereality, simulation more real than real