- Q1:How can you apply the concept of Orientalism to Common’s Letter to the Free?
the concept of orientalism can be applied to commons Letter to the Free, as commons music/video tries to change the stereotypes that have been given to black americans.
- Q2: Can you apply Fanon’s 3 phase plan of action to this music video?
It was been produced to inspire people to gain more knowledge about their culture and heritage.
- Q3: How is the audience called / addressed / hailed (interpellated)? Use examples from both the lyrics and the visual grammar (shot, edit, mise-en-scene) to show how audiences are drawn into a specific subject position / ideological framework?
the music video aims to show the ‘hail’ the audience, in order to make them aware of the racism in the USA, caused by the 13th amendment. Throughout their lyrics, they use words to describe the situation of racism. for example “the caged birds sings fro freedom” “black bodies being lost in american dream”
- Q1: Where can you identify ‘hybridity’, ‘ambiguity’ and ‘cultural polyvalency’ in this music video?
it shows multi cultures, between white, black and jamaican culture. They mix the cultures together to educate people on other cultures – mixed reggae and rock together.
- Q2: How does this text apply to Fanon’s 3 phase plan of action?
they used it to bring cultures together and gain knowledge about the problems in uk during that time, such as unemployment.
- Q3: How is the audience called / addressed / hailed (interpellation)? Use examples from both the lyrics and the visual grammar (shot, edit, mise-en-scene) to show how audiences are drawn into a specific subject position / ideological framework?
it was made to address the audience about the violence, unemployment problems in the uk during that time. “Government leaving the youth on the shelf’ they are acknowledging the problems that need to be changed and they use this to get the audience to engage and fight for change.
Define these terms
- COLONIALISM – the policy of having full or partial political control over another country
- POST COLONIALISM – used to describe the concurrent project to reclaim and rethink history
- DIASPORA
- BAME – black, asian, minority ethnic
- DOUBLE CONSCIOUSNESS (GILROY) – internal conflict experienced by subordinated groups in an oppressive society.
- CULTURAL ABSOLUTISM / RACIAL ESSENTIALISM – idea of certain principles and sets of values that are objectively right or wrong in every context
- CULTURAL SYNCRETISM – combination of separate concepts into one new idea
- ORIENTALISM (SAID) – tendency in Western media to depict the cultures of East Asia, South Asia, the Middle East, and North Africa in imperialist terms
- APPROPRIATION -use of pre-existing objects or images with little or no transformation applied to them
- CULTURAL HEGEMONY – process by which certain values and ways of thought promulgated through the mass media become dominant in society.
- THE PUBLIC SPHERE (HABERMAS) – individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action
- THE ROLE OF PUBLIC SERVICE BROADCASTING IN TERMS OF FAIR REPRESENTATION OF MINORITY GROUPS / INTERESTS –