sexism was coined by analogy with the term racism in the American civil rights movement in the early 1960s. Defined simply, sexism refers to the systematic ways in which men and women are brought up to view each other antagonistically, on the assumption that the male is always superior to the female.
Laura Mulvey – A good starting point, in terms of key concepts, is to look at the work of Laura Mulvey and specifically focus on her 1975 polemical essay: ‘Visual Pleasure and Narrative Cinema‘. Central to her thesis was the role of the male gaze, a theoretical approach that suggests the role of ‘woman as image, man as bearer of the look,’ in contemporary visual media. in a world ordered by sexual imbalance, pleasure in looking has been split between active/male passive/female.
- vouyerism (the sexual pleasure gained in looking)
- scopophilia (‘taking people as objects and subjecting them to a controlling and subjective gaze‘ ie OBJECTIFICATION)
Mulvey draws on the work of Jacques Lacan (‘this mirror moment‘), highlighting the parallel between the ‘mirror stage’ of child development and the mirroring process that occurs between audience and screen – ‘a complex process of likeness and difference‘.
Third-wave feminism began in the early 1990s, coined by Naomi Wolf, it was a response to the generation gap between the feminist movement of the 1960’s and ’70’s, challenging and recontextualising some of the definitions of femininity that grew out of that earlier period.
According to Barker and Jane (2016), third wave feminism, which is regarded as having begun in the mid-90’s is the ‘rebellion of younger women against what was perceived as the prescriptive, pushy and ‘sex negative’ approach of older feminists.’ (344) and put forward the following recognisable characteristics:
- an emphasis on the differences among women due to race, ethnicity, class, nationality, religion
- individual and do-it-yourself (DIY) tactics
- fluid and multiple subject positions and identities
- cyberactivism
- the reappropriation of derogatory terms such as ‘slut’ and ‘bitch’ for liberatory purposes
- sex positivity
Raunch culture is the sexualised performance of women in the media that can play into male stereotypes of women as highly sexually available, where its performers believe they are powerful owners of their own sexuality