• Time, Space and Theme
• Always some sort of narrative structure
• Linear, start at the beginning and follow a linear pattern, from the start to the end
• Sequential
• Stories have a beginning, middle and end but doesn’t need to be linear, the end can be at the start
• plot, how it’s organised and what’s put together to make a whole piece/story
• Music video to start in black and white and finish in colour
• Equilibrium, disruption, new equilibrium – Todorov
• Propp – videos/stories can be broken down into characters: Hero, helper, princess, villain, victim, dispatcher, father, false hero. Spheres of action
• Claude Levi-Strauss – Binary oppositions, need diversity and opposites
• Seymour Chapman – video can be broken down into two different things, main/big thing (kernels), won’t really work if one is taken away. Satellites are the less important thing so it won’t matter if they are taken out
• Disruption in video – main character gets shown that being isolated isn’t a bad thing and you can experience good things while being alone. Images of loneliness/sadness before this disruption
• Exposition, Climax, Denouement, there’s a resolution at the end
• Day to day life often works in binary opposition and not just in stories due to opposites within society
• 31 functions that play a role in organising character and story into a plot can be narrowed down into: (Spheres of Action) Preparation, complication, transference, struggle, return, recognition
• Narratives often structured around binary opposition
• Enigma code (something to resolve, puzzle)
• Light and shade is important in terms of creativity and important for narrative

time – how the progression of time works in the narrative (linear, nonlinear). Beginning, middle, end etc

space – the type of location wherein the music video is in. This usually changes. It is common for music videos to incorporate shots from a different area in space and possibly time

theme – music videos run from a solid theme which normally affects the mood of the video.

linear – the progression of time that follows a strict beginning-middle-end structure. For example, if you have a linear music video, the music video will go beginning-middle-end

sequential – the progression of a story that follows a ‘one after the other’ event sequence

story – the lowdown of what the music video is about

plot – how the story is organised

music video plot

Song idea

How does this follow Todorov’s narrative structure?

Beginning Equilibrium

Disruption

• character throws rocks?

New equilibrium

Music video film settings

• town
• beach?

binary oppositions

• low contast setting vs colour

music video theme

• isolation (from society)

kernels & staellites

• kernels – important mv features
• satellites – minor mv features

Postmodernism was a broad movement in the mid to late 20th century of philosophy, architecture. It questioned the western philosophy and thought of the western world. Genre of architecture in reaction against principles and practices of established ‘modernism’.

Pastiche- A pastiche is a work of art, literature, theatre, or music that imitates the style or character of the work of one or more other artist from a time period.

Bricolage- french for for ‘tinkering’ this is because artists/architects put together objects in a way they were not designed to be used for, to create something new.

Intertextuality- shaping of a texts meaning by using another text.

Implosion- Sudden failure of a system

Cultural appropriation- The usage of elements from another culture besides your own without permission. Often done by those of a dominant culture from a less advantaged culture without appreciating their culture.

Over the weekend, I’ve been playing around with some coding languages (a bit of JavaScript, Java and CSS) and even Scratch (drag and drop coding software) but it looks really blocky and doesn’t run a smooth animation. Therefore I am going to explore Adobe After Effects as that can save as a film for definite as it’s a film editing software and there’s loads of tutorials on how to animate on it

Tutorial videos

• “Facebook (and its subsidiaries WhatsApp, Instagram and Messenger), Alphabet (notably Google and YouTube) and Twitter – Together these have become the virtual public sphere (A term popularized by Habermas)”

• Digital Democracy = the use of information and communication technology (ICT) in political and governance processes. “Digital platforms will become even more powerful than they currently are, such that they become gateways not just to commercial services, but to public services like healthcare, education and transport.”
• Surveillance Democracy = “The state will ascribe far more power to itself, such that it has much greater ability to watch, nudge and direct its citizens … many of the freedoms that citizens currently enjoy will be much more constrained”
• Rehacked Digital Democracy = “Those that want to head in this direction will need to rethink what democracy really means , and what aspects of it need protecting. Having figured this out, they will need to radically reform their current political systems and redistribute power in a way that many incumbents will not like.”

Robert McChesney – (Book) = Communication Revolutions– Idea = Critical Junctures – A major episode of institutional innovation that generates an enduring legacy. An example of this is how today, a growing number of people are recognising that many democratic political systems are no longer trustworthy/ reliable or working as they should.

Steven Levy = ‘Hacker Ethics’ = “All information should be free”. Access to computers, and any information that may teach the user how the world works should be free for use. (Six Tenets)

Facebook’s tools meant that campaigners could not only reach voters directly but their message could be effectively endorsed by people in a voters social network (friends/ family). Facebook directly targeted ‘opinion leaders’ as these people were most vocal and likely to influence those in their social network. Therefore, voters, especially those who were indifferent, were far more influenced by their social network rather than directly from campaigners.

Over 8 million people were exposed to VoteLeave content on Facebook during the last few days of the referendum campaign, reaching 40 million by the end of the campaign.

Without facebook and its political tools, the outcome of many campaigns and referendums would have ended differently as they would have had a much smaller impact.

Anyone could use Facebook as a ‘propaganda machine’, especially those against the democratic system.

Modern public service platforms cannot be democratic (At least not in the sense of liberal democracy) Most people are reliant upon these platforms in order to manage their education, energy, health and transport. Due to this the government or authorities will continually have less power, especially as these powers grow increasingly more powerful and popular.

With modern technology and platforms such as Google, Facebook and TfL it is hard to maintain a true democratic government. In my opinion, There are two sides to modern politics, the ‘real’ world and the ‘online’ world where the rules are both completely different. In the ‘real’ world a democracy (in theory) is easily maintained in a government with electorates being limited to a certain amount of money in order to campaign and promote their party. However, on the ‘Online’ world this number doesn’t have a limit, allowing those with more connections and money to be force-fed to voters, in a way brainwashing them through targeted advertising especially through political algorithms like facebooks.

The Network Effect – ‘ The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service. The Internet is an example of the network effect. Initially, there were few users on the Internet since it was of little value to anyone outside of the military and some research scientists.’

Turning the network effect into profit – Even though facebook is free, advertisers and marketers DO pay for user data, which is mostly unknowingly permitted by users through the terms of service (Not many people read this section and just agree).

“It is a world where authoritarian governments have worked out how to ‘tame’ the internet such that it enhances their power’

– Pg 271 – Martin Moore – Democracy Hacked

 The War of The Worlds was broadcast in America by CBS radio, as part of The Mercury Theater’s ‘On the Air’ series. The broadcast is an early example of a hybrid as it mixes conventions from H.G Wells’ science-fiction story together with a News / Documentary type broadcast. Roughly 80% of households in the US owned a radio at the time. There was a drama performance of War of The Worlds which was adapted to sound like a present day, live broadcast with no intervals and only having one announcement at the beginning to warn listeners that it was a play and not a real broadcast.

 The broadcast employs cultivation theory by using the codes and conventions of genuine news reports multiple times to convince the listener that what they are listening to is actually real, while also exposing, in the vein of Barthes, how the professionalism of news reports does not mean they are more truthful or trustworthy than any other information source can be. 

At the time of the broadcast American citizens will have been very on edge considering the events happening in the world around them; the anticipation of a second world war. The broadcast became famous for allegedly causing mass panic among its listeners however, many doubt the scale of panic that was claimed to have been made as the radio channel have relatively few listeners.

The War Of The Worlds is a historically significant media product as it was an early idea of how the media can persuade and effect peoples thoughts and views on the world around them and can influence a person’s thoughts and feelings .  Even though people are more aware of the role the media plays, people are still susceptible to believing it. 

I really like this style of music video with the ideas based around bikers. With my chosen song being up beat and called driving fast I thought I’d interpret that into motorbikes and being on the road.

Having a GoPro and a number of mounts I can record from various angles from a close to the floor (wheel height) to my head height (attached to my helmet). With also having a group of friends who ride I can record different footage of different scenes, different bikes and a variation of group and solo rides to fit in with the song.