For my own music video, I am hoping to create a bright, high-tech and eye-catching video that highlights my interest in art and photography and how it relates to music.

National Anthem: Lana Del Rey

I love this music video because of the atmosphere it gives off and how there is a major vintage feel to it that immediately engages and relaxes the viewer. I also love the dusky colours and striking setting, and how it is art within a music video with different film-like montages.

Bellyache: Billie Eilish

This music video is striking because of it`s saturated colors and the typical “Californian” vibe it gives off. However, the montage of Billie and the lone atmosphere that is depicted is interesting to watch and is different enough to be captivating.

Just the way you are: Bruno Mars

I like the way this music video refrains from just capturing a person and instead also uses physical objects to tell a story. There is a different sound of colour palette for this video however it works just as well.

Pastiche – an artistic work in a style that imitates that of another work, artist, or period.

Bricolage – something constructed or created from a diverse range of things

Intertextuality  – the relationship between texts, especially literary ones.

Implosion – a sudden failure or collapse of an organization or system

cultural appropriation – Cultural appropriation is the act of adopting elements of an outside, often minority culture, including knowledge, practices, and symbols, without understanding or respecting the original culture and context.

The first three (Pastiche, bricolage and intertextuality) relate to my video in the sense that I have taken ideas ranging from the style of filming to the contents of the video itself to inspire my own video. Cultural appropriation is a less obvious element to pick up on, there will be aspects in my videos that depict other cultures in one way or another, some without me even realising. 

Most music videos, are filmed using real life objects, people and places, however, I am going to give myself the challenge of trying to animate my music video (following the style models of Just the Way you Are and Sunflower). I am also hoping to possibly have the lyrics on the screen too, like the way Sunflower is both a lyric video and a music video.

Main Idea

For my main idea, I am hoping to create an animation using Adobe Animate. This is to differentiate from other music videos and follow my style models since most of them are animations. I will create the characters using Adobe Animate too. I have chosen to do an animation because I have planned in my story board to have a scene where the protagonist is with their school friends after lockdown and I feel animating it will be a lot easier then trying to source people who look a similar age.

Guidance Videos

Back-Up idea

For my back-up plan, I am hoping to animate it using Adobe After Effects. I am not the best at drawing, so I am hoping to film the music video using my phone/a camera and then go into Adobe After Effects and edit the videos I have taken to make them appear cartoon like.

Guidance Videos (Plan B)

Equipment Needed

• Camera/phone camera
• Adobe Animate
• Adobe After Effects
• A laptop
• Patience as it’ll take a while to make the characters
• The music downloaded and ready to use.
• Video tutorials for Adobe Animate and After Effects