THE WAY IN WHICH THIS MUSIC VIDEOS CREATES AND COMMUNICATES MEANING IE MEDIA LANGUAGE.

• The music video and song is a symbolic sign for societies state at the time. It isn’t explicitly said that the song is referring to the British riots but the audience can infer that from the lyrics and the setting of the video.
• The empty and desolate streets are a representation of the way the streets felt during the riots. it could also link to people’s emotions as they feel lonely and sad due to the divide in society.
• The line ‘Bands won’t play no more, too much fighting on the dance floor’ was incorporated into the song as a sign that the band were upset with the way people were treating one another at their shows, and that they were deciding to not tour anymore because of the violence.
• ‘took the political situation and boiled it down to the personal’
• The song creates personal links to the listeners because it addresses things like people being angry, their favourite places closing down and unemployment