My first NEA advert is going to be for a games console, similar to the XBOX and Playstation.
This is my style advert for my first advert
I am going to use this style model because I like the use of the bright green which is the brand’s colours. I also like the direct address of “ALL FREE. ALL YOURS” which sounds like a statement and entices the audience because with the games console, they are getting loads of free extras. I also like the use of the central large image of the console as it is big and eye-catching; I feel that if I flicked through the pages of a magazine, the large central image will attract my attention.
For the games included in the bundle, I am going to make them by using Adobe Fuse so that there is no plagiarism of my work done and I will include bright colours to attract my target audience’s attention as my target audience is young teenager females, so stereotypically they are engaged by bright colours that will grab their attention.
The style models I have researched above all share similar codes and conventions that were/ are frequently used with magazines of the retro genre. For example, using big bold titles which take up quite a large section of the page in order to capture and entice the reader. Images of products, events and people are also used in order to attract the attention of the viewer. But most importantly, each page follows a continuous colour scheme, allowing the page to be presentable, neat and suitable to the product and genre.
For my third and last advertisement, I plan on making a video game advert. Currently I am unsure of which genre of video game I will be making but when I decide, I will base one of these style models around it e.g. if it’s going to be an adventure game, I will base it around something earthy and green like the Pokemon GO advert or the Animal Crossing: New Horizons advert, or, if the game I plan to make is going to be a FPS (First Person Shooter), I will either use bright (colourful characters to bring a sense of hope, magic) or dark elements (death, demons, rain to bring a gothic sense of misery and sadness).
For my second advertisement, I plan on making an advert for an upcoming TV series/film on a popular video streaming application. I’ve decided to make it for a popular video streaming app to let all consumers of the magazine know that they can have easy access to watching the upcoming TV series/film.
For my first advert I have decided to look at games consoles. As my magazine is aimed at a more mature demographic, i’m aiming for a sleek modern advert that shows off my made up games console’s advancedness and skill proving to my consumers that by buying this console, they will immediately become better at gaming. When I first thought of “what does a sleek advertisement look like?” I immediately thought of the brand and conglomerate, Apple, known for their minimalist product design that shows off a certain elegance to it’s consumers making them believe that it is a high end and “rich person” product allowing the consumers to feel like they embody that view.
Apple does create some brilliant products but there are plenty of other tech brands that have 10x more better products, but, due to the popularisation of Apple products, these other brands tend to be overlooked. With this knowledge, I plan on making my games console advertisement not too in your face and more sleek. I plan on making a 3D model of my own games console to emphasise the professional-ness and class of my product, like Apple has done with their previous adverts.
After that, I moved onto looking at real games console adverts.
Each one of these consoles again, have a certain sleekness to them providing comfort to the gamer rather than having to use something bulky and odd-shaped. In each advert (apart from ps4), they show off the games you can play on the console which I find key to the advertisements because if the consumer has a game they really want to play and finds out that the console supports that specific game, the consumer will be more attracted to buying it. An example of this can be Animal Crossing: New Horizons, Nintendo’s cumulative unit sales of the Nintendo Switch console skyrocketed worldwide because so many people wanted to play this game as it was a part of many of their childhoods. Especially during this global pandemic, Animal Crossing: New Horizons allowed those who got it as an escapism from reality.
Therefore, from this information, I will make sure to at least involve 2-3 “popular” video games to my advertisement to entice more consumers to purchase my made up games console.
Something else I had noticed from the advertisements is that they always contain a slogan (a short memorable sentence) that mentions either change and adaptation or how the console is specifically designed for the gamers e.g. “THIS IS FOR THE PLAYERS” – PlayStation 4 advertisement. The effect this is ment to have on consumers is clearly to show a point that THIS is the console you want to get, WE as a COMPANY designed this specifically for YOU, the PLAYER to PLAY. And so, I shall also try to include something similar to my own product.
War of The Worlds was a book originally published by H.G Wells in 1898. The War of the Worlds is an episode of the American radio drama anthology series The Mercury Theatre on the Air, directed and narrated by Orson Welles, between both WW1 and WW2 The 30’s was a decade of uncertainty and unfortunate events as people were still recovering from WW1, the Great Depression and Wall Street’s crash. However, this was a good time for some leaders such as Hitler as his party was gaining popularity and strengthening their overall force, as well as its’ persecution of Jewish people who the Nazis opposed, this caused an anticipantion of a second world war bringing with it an air of uncertainty and negativity. The 1930’s to the 1940’s was also considered the ‘Golden Age’ of radio and radio was the most used media platform in households across the world.
The War Of The Worlds broadcast was broadcasted in America by CBS radio and was part of The Mercury Theatre on the Air series, almost 80% of households in America owned a radio at this time. The broadcast is an early example of a hybrid as it mixes conventions from H.G Wells’ science-fiction story together with a News / Documentary type broadcast. There was a drama performance of war of the worlds which was set out to sound like modern day live broadcast. They did this by coppying live broaadcasts by having one announcement at the beginning of the broadcast to warn listeners that it was a play and not a real news broadcast it also only had no breaks to make it flow like a live broadcast. The War of the Worlds broadcast is also considered an early form of ‘fake news’ as it supposedly had some members of the American public believe that there had been an alien invasion on earth.
Welles used simulated on-the-scene radio reports about aliens advancing on New York City linking to the story. Repetition of this technique throughout the performance links to Stuart Hall’s Cultivation Theory where over time a story becomes more believable.
The broadcast presented manufacturing consent which links with Noam Chomsky’s ideas. Therefore, this creates a presence on how the media dominates and is dominated by power. By exposing how people react with panic if the “news” provides the audience with information about the significance of an event, Orson Welles exposed how the media can spread misinformation i.e. ‘Fake News’. The War of the Worlds broadcast is also considered an early form of ‘fake news’ as it supposedly had some members of the American public believe that there had been an alien invasion on earth.
The War Of The Worlds is a historically significant media product as it was an early idea of how the media can persuade and affect peoples thoughts and views on the world around them and can influence a person’s thoughts and feelings towards a specific thing whether it be political or an opinion on a book. This still happens today where the media affects and influences peoples ideas and opinions on different subjects.
