- History: On the website ‘The Independent‘, the launch of the i was announced on 19th October 2010. The first issue went on sale for 20p on 26 October 2010.
- Format: It is tabloid-size (17 x 11 inches) and stapled. The first issue contained 56 pages.
- Editors: 2013= Oliver Duff
- Political stance: It claims to be politically balanced and aims to publish from both left and right views as well as take a political stance on the centre the political spectrum.
- Target Audience: left centered, male, university educated, older (25 – 60)
- Cost: The cost varied from 20p in 2010 to 60p in 2017
- Circulation: 221,083 (October 2019)
- Profit: £1 million (December 2017)
- News Values
- Gatekeepers
- Regulation / Deregulation
- Free market vs Monopolies & Mergers
- Media concentration / Conglomerates / Globalisation (in terms of media ownership)
- Vertical Integration & Horizontal Integration
- Neo-liberalism and the Alt-Right
- Surveillance / Privacy / Security / GDPR
- The Leveson Enquiry
- patterns of ownership and control, including conglomerate mergers, vertical / horizontal integration and diversification
- the impact of economic factors, including commercial and not-for-profit aims and intentions
- the processes of production, distribution and circulation
- the role played by keyorganisations, groups and individuals in a global context
- how media organisations maintain, varieties of audiences nationally and globally
- recent technological change in terms of production, distribution and circulation
- patterns of consumption and response in terms of new media technologies
- the impact of ‘new’ digital technologies on media regulation, including the role of individual producers
- the regulatory framework of contemporary media in the UK
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