History:

Format – Was given a tabloid format

Editors – Oliver Duff

Political stance – Liberalism, slightly left

Target Audience – Middle Class

Cost – At the start of September 2017, to 60p for the weekday edition and then 80p for the weekend

Circulation – 265,949 (as of September 2017)

Profit – The owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million

When was the ‘i’ first published? It was first published on the 26th of October 2010. The i is neither a tabloid or a broadsheet as it is a mix of the two. It has the layout of a tabloid however it provides the information of a tabloid. What is the cost for the i. In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month. Who is the i newspaper aimed at? It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. What is the profit for the i?

The i newspaper is a British national newspapers published in London by the Daily Mail, they first published their newspaper back on the 26th of October 2010.

conglomerate, vertical / horizontal integration

production, distribution and circulation

varieties of audiences nationally and globally

Gatekeepers- filtering of infomation for publication

news values is a list of values needed to be achieved to make the media news worthy

The i

British national morning paper published in London by Daily Mail and General Trust

launched in 2010 as a sister paper to The Independent.

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million

an average daily circulation of 233,869 by February 2019.

Political alignment	Liberalism, centrism

• History – The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom; aimed at ‘readers and lapsed readers’ of all ages. Originally launched as a sister paper to ‘The independent’
• Format – Compact Newspaper, broadsheet-quality newspaper printed in a tabloid format
• Editors – Oliver Duff, British journalist who has been the editor of the i newspaper since June 2013. he is currently the youngest editor of a UK newspaper
• Political stance – The i is more central and isn’t necessarily positioned left or right/authoritarian or libertarian as they are independent and do their own thing. Politically balanced and and publishes points from both sides
• Target Audience – Aimed at ‘readers and lapsed readers’ of all ages and commuters with limited time
• Cost – In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month
• Circulation – 221,083 people

Who are Curran and Seaton?

Theorists that came up with the idea that media is controlled by a small number of companies and primarily driven by the logic of profit and power.

• The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.
• The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality – but it also claims to be politically balanced 
•  The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
• During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate. in the 2017 UK general election, the i chose not to endorse a political party.

• Bought from johnston press by daily mail owners (DMGT) for £50 million
• Was bought on 29th november 2019
• In 2018, the i reported an operating profit of £11m from £34m in sales.
• Founded october 26th 2010
• Originally launched as a sister newspaper to the independent 
• Political alignment according to wikipedia : liberalism, centrism
• A daily newspaper
• The i was named British National Newspaper of the Year in 2015.
• The website to go with the i newspaper, inews.co.uk, attracts approximately 300,000 daily unique browsers.
• The circulation of the i in july 2019 was 229,074 on average each year its sales go down 6%

The I is a British national morning paper published in London by Daily Mail and General Trust. It is distributed across the United Kingdom.

Its target audience is “readers and lapsed (no longer) readers” of all ages and commuters with limited time. This is why it is often given for free at popular travel places (airports, large train stations etc.). It has a circulation of 221,083 people.

The I was originally launched in 2010 as a sister paper to The Independent.

The I is tabloid-size and stapled. The first issue contained 56 pages; however the Friday edition of the paper, which contains the “Friday” section, has more pages in it, at around 65.

Oliver Duff is the (main) editor for The I, however there will be many more. The Independent supports the Liberal Democrats and as The I is was a sister paper so it is probably Lib Dem too.

The I newspaper increases its price by 10p, from 30p to 40p on weekdays and 40p to 50p on Saturdays. It generates £11 million in operating profit on £34 million revenue.

Answers are likely to consider:

General points:

· The significance of economic factors, including commercial and not-for-profit public funding, to media industries and their products.

· How media organisations maintain, including through marketing, varieties of audiences nationally.

· How media producers target, attract, reach, address and potentially construct audiences.

· How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated. The Liberal theory of press freedom (eg summarised by Curran & Seaton)

· In this view of freedom of expression, it is the interests of the press, not of its readers nor of the subjects of its coverage, which are fundamental. (‘Free enterprise is a pre-requisite of a free press’)

· Based on the assumption that democracy is best served by the free exchange of ideas, for which freedom of expression is vital. (‘the best test of truth is the power of the thought to get itself accepted in the competition of the market’)

· In the case of the press, with certain limited exceptions, no legal restriction is placed on the right to buy or launch a newspaper. (This ensures, in liberal theory, that the press is free, diverse and representative (Curran and Seaton 2003: 346-7).

· ‘the United Kingdom regards press freedom as an absolute freedom.’ The government leaves it to the market forces to decide which press products survive’ (1992: 53).

· ‘press freedom is a property right exercised by publishers on behalf of society.’ Any other form of regulation simply distorts the market, operates against the interests of both producers and consumers, and violates the private property rights on which this whole edifice rests.

The i newspaper

· The i launched to pose a challenge to existing ‘quality’ newspapers with low cover price and tabloid format.

· In the context of declining newspaper sales it made a bold statement: “condense, re-format, repurpose – and produce a terse, intelligent summation of the day’s news that busy commuters can enjoy” (Peter Preston).

· It has battled to remain ‘cheap’ or at least ‘cheaper’: the weekday edition rising from 20p to 50p.

· Historical lineage going back to a much-missed ‘parent’ paper, the Independent, now defunct in print form: A significant number of staff joined the team from The Independent.

· It has maintained a reputation: named National Newspaper of the Year in 2015.

· Actually this link was broken when it was purchased by regional publisher Johnston Press (this has not affected its identity).

· It has a distinct ‘independent’ register, crisply edited: aimed at “readers and lapsed readers” of all ages and commuters with limited time: you don’t have to ‘identify’ yourself as a reader of a newspaper.

· Appearance is vital: USP: inside and out: compact, “matrices” for news, business and sports— small paragraphs of information which are expanded upon in full articles further on in the paper”.

· Its title reaches back to ‘independence’ but also forward to internet: i-pad, i-phone, i-player, i!

· The paper is active on social media, reinforcing its youthful feel: there is also a discounted student subscription that lasts for one academic year