• Anchorage- Fixes meaning between pictures and text
• Arbitrary or symbolic sign- A sign where the meaning of it is culturally acquired
• Code- A system used to create meaning
• Connotation- The meaning created by a sign
• Decoding- When audiences interpret a text
• Denotation- The literal meaning of a sign or code
• Encoding- The intended meaning in a text
• Iconic sign- Looks like what it represents
• Indexical sign- Where there is a relationship between the signifier and signified
• Polysemic- A sign that has more than one meaning
• Sign- The sum of the signifier plus signified

Ferdinand de Saussure:

• Signifier- Works with signified to combine into a sign Signified- The meaning that is intended from a sign

C S Pierce:

• Icon-
• Index-
• Symbol-

Roland Barthes:

• Signifcation,
• Denotation,
• Connotation
• Myth- The way in which certain signs contribute to ideologies in our society

You will also need to understand these two key terms:

• Ideology,
• radical
• reactionary

• Paradigm- A class of objects or concepts
• Syntagm- An element which follows another in a particular sequence