The I

History

  • founded october 26 2010 (sister paper to the independent) (costing 20p)
  • bought out about a year ago
  • bought out for a second time by the Daily Mail for £50m (4th owner)
  • named national newspaper of the year in 2015
  • 7 may 2011 saturday paper was introduced (more pages costing 30p)

Format

Editor

  • Oliver Duff since June 2013
  • edited and published in london

Political stance

  • Left wing – targets the Tories who are far right

Target audience

  • readers and lapsed readers
  • all ages
  • commuters with limited time

Cost

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