Will cover :
- Media language
- Media representation
- Media audiences
- Media intentions
Talk about language uses and effects, positive or negative? Subtle or blatant?
Curran and Seaton present the view that a free press relies on a free market where individual newspapers can compete through their political stances and points of view. Analyse the ways that the i attempts to establish a distinctive identity within this free market. To what extent has this been successful?
The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.
How does “the i” attempt to establish a distinctive identity within the free market? How has this been successful?
Can claim to be balanced and have views that are both left and right wing. Although, it does publish many social issues and inequality.
A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.
A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.
Curran and Seaton:
The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. … – The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.