conglomerate, vertical / horizontal integration

production, distribution and circulation

varieties of audiences nationally and globally

Gatekeepers- filtering of infomation for publication

news values is a list of values needed to be achieved to make the media news worthy

The i

British national morning paper published in London by Daily Mail and General Trust

launched in 2010 as a sister paper to The Independent.

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million

an average daily circulation of 233,869 by February 2019.

Political alignment	Liberalism, centrism