- History,
- Format,
- Editors,
- Political stance
- Target Audience
- Cost – The paper is now 65p on weekdays and £1.20 at the weekend
- Circulation
- Profit
The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.
An average daily circulation of 302,757 in March 2013
Political stance: The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality – but it also claims to be politically balanced and to publish points of view from both left and right.
Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[27]
During an interview for the i in December 2017, Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[28]
Curran and Seaton theory: The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. “The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.”
The media can make you believe you’re free but you’re actually not. An example of this is new technologies and businesses sharing and selling data.