The i facts

History – launched in 2010 as a sister paper to the independent. Taken over by Johnston Press in 2016. Was bought by the daily mail and general trust (DMGT) in 2019 for £49.6

Format – Broadsheet newspaper  

Editors – Oliver Duff is the editor of the i and has been since 2013, 

Political stance – takes a political stance on the centre of the spectrum, it also claims to be politically balanced meaning some articles are written from a left wing pov and some from a right wing pov. Former Lib Dem leader and deputy prime minister Nick Clegg is a fortnightly columnist  

Target Audience – “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages”, the aim was to provide an essential daily briefing.  In 2019 the i was voted the most trusted digital newsbrand

Cost 80p

Circulation – 221,083 news papers sold on average each day as of october 2019

 Profit – avg monthly profit of £1m as of 2017

The i

  • Originally launched in 2010 as a sister paper to The Independent
  • The paper and the website were bought by the Daily Mail and the General Trust on the 29th November 2016 for £49.6 million

The I

Owned By the DMGT, owner of the Daily Mail after being bought from JPI Media for £49.6 million in november 2019. JPI media themselves had only bought out the i a year earlier from Johnston Press. The Daily mail’s owner Lord Rothermere is the fourth owner of the i in four years.

The i was launched in 2010 as a sister paper to the independent.

It sells for 65p on weekdays and £1.20 on Saturdays.

In 2018, the i reported an operating profit of £11m from £34m in sales.

It is a compact broadsheet newspaper that has a liberal and centrist political alignment.

Oliver Duff has been the editor of the i newspaper since June 2013.

The I

History

  • founded october 26 2010 (sister paper to the independent) (costing 20p)
  • bought out about a year ago
  • bought out for a second time by the Daily Mail for £50m (4th owner)
  • named national newspaper of the year in 2015
  • 7 may 2011 saturday paper was introduced (more pages costing 30p)

Format

Editor

  • Oliver Duff since June 2013
  • edited and published in london

Political stance

  • Left wing – targets the Tories who are far right

Target audience

  • readers and lapsed readers
  • all ages
  • commuters with limited time

Cost

The i:

Will cover :

  1. Media language
  2. Media representation
  3. Media audiences
  4. Media intentions

Talk about language uses and effects, positive or negative? Subtle or blatant?

Curran and Seaton present the view that a free press relies on a free market where individual newspapers can compete through their political stances and points of view. Analyse the ways that the i attempts to establish a distinctive identity within this free market. To what extent has this been successful?

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.

How does “the i” attempt to establish a distinctive identity within the free market? How has this been successful?

Can claim to be balanced and have views that are both left and right wing. Although, it does publish many social issues and inequality.

A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.

A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.

Curran and Seaton:

The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. … – The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.

The i newspaper

The i is a British national morning paper published in London by Daily Mail and General Trust distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.

The i was named British National Newspaper of the Year in 2015.

facts about the i

  • History, 
  • Format, 
  • Editors, 
  • Political stance
  • Target Audience
  • Cost – The paper is now 65p on weekdays and £1.20 at the weekend
  • Circulation
  • Profit 

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.

An average daily circulation of 302,757 in March 2013

Political stance: The i takes a political stance on the centre of the political spectrum, with many front-page headline articles being concerned with social issues and inequality – but it also claims to be politically balanced and to publish points of view from both left and right.

Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.[27]

During an interview for the i in December 2017, Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of Her Majesty’s Opposition.[28]

Curran and Seaton theory: The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. “The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.” 

The media can make you believe you’re free but you’re actually not. An example of this is new technologies and businesses sharing and selling data.

Key Definitions

News Values – a criteria that influences what is published in the news

Gatekeepers – are parts of the media structure, reporters deciding what sources are used for a story to editors deciding which stories make the cut, and includes media outlet owners and even advertisers.

Regulation – a rule that is maintained by an authority

Deregulation – the reduction or elimination of government power in an industry, usually used to create more competition in an industry.

Free Market – when governments have little or no control so businesses can produce goods/services based on demand.

Monopolies – when one business controls the supply in an industry

Mergers – when to businesses join to form one in order to achieve higher market control, better productivity and better economies of scale.

Media Concentration – a process where less businesses control increasing shares of the mass media

Conglomerates – a company that owns multiple companies involved in mass media enterprises

Globalisation (in terms of media ownership) – when businesses grow large enough to operate on an international or global scale

Vertical Integration – when one company owns multiple firms that can complete two or more stages of production

Horizontal Integration – when a company increase production at the same stage of production

Neo-Liberalism – the phrase given to polices that are used to reduce government control in a market

Alt-Right – an ideological grouping associated with extreme conservative or reactionary viewpoints, characterized by a rejection of mainstream politics and by the use of online media to disseminate deliberately controversial content. (definition for google)

Surveillance – close observation, typically of a suspected spy or criminal

Privacy – when you aren’t watched by others

Security – being free from danger or threat

GDPR – general data protection regulation – is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union 

The Leveson Enquiry – was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011

The Cairncross Review – was a sustainable future for high-quality journalism made nine proposals to save the news industry. The nine proposals are:

1) Online platforms should set out codes of conduct for commercial agreements with news publishers, which should be approved and overseen by a regulator “with powers to insist on compliance”.

2) The UK competition watchdog, the Competition and Markets Authority, should carry out a market study into the online advertising industry, taking a closer look at the different players, their “roles, costs and profitability” and identify whether the market is working and what remedies are needed, if any.

3) A regulator should supervise online platforms’ efforts to improve users’ news experience, including expanding efforts to identify reliable and trustworthy sources. “This task is too important to leave entirely to the judgment of commercial entities,” the report said.

4) The Government should develop a media literacy strategy, working with Ofcom, online platforms and news publishers and broadcasters, voluntary groups and academics to “identify gaps in provision” and opportunities to collaborate further.

5) A new Institute for Public Interest News should be created as a dedicated body, free from political or commercial obligations, that can “amplify efforts” to ensure the future sustainability of public-interest news.

6) The Government should launch an innovation fund to develop new approaches and tools to improve the supply of public-interest news which would ultimately be run by the Institute for Public Interest News once it is established.

7) The Government should introduce new forms of tax relief, including extending zero-rated VAT to digital newspapers and magazines as well as digital-only publications, and develop a new form of tax relief, under the Charities Act or along the lines of Creative Sector reliefs, to support public interest journalism.

8) The local democracy reporting service, managed by the BBC in partnership with the News Media Association, should be expanded (it currently employs some 140 journalists). Eventually the management of this should be passed to Institute for Public Interest News.

9) Ofcom should assess whether BBC News Online is “striking the right balance” between getting a wide reach for itself and driving traffic to commercial publishers, particularly local ones. The BBC “should do more to share its technical and digital expertise” to help local publishers.

Information from Google search pages and https://www.pressgazette.co.uk/cairncross-review-institute-for-public-interest-news-innovation-fund-and-tax-reliefs-among-nine-proposals-to-save-uk-news-industry/

Media exam structure

Section A – Language and Representation

  1. 4 Mark multiple choice – 5min
  2. 4 mark Key word definition – 5min
  3. 20 mark Tomb Raider/Men’s health/Boss Life compare to a given figure – 25min
  4. 10 marks Analyse a figure (magazine/game cover?) – 13min
  5. 2 mark Define a term – 2min

Section B – Industry and Audience

  1. 2 mark Define a definition – 2min
  2. 15 marks Explain How Deutschland83/Hidden figure/Common … – 20min
  3. 15 marks Explain How Deutschland83/Hidden figure/Common … – 20 min

Section C – Close Study (All)

  1. 20 mark on Teen Vogue/The I/The War of the Worlds – 25 min
  2. 20 mark on Teen Vogue/The I/The War of the Worlds – 25min

The I

History:

Format – Was given a tabloid format

Editors – Oliver Duff

Political stance – Liberalism, slightly left

Target Audience – Middle Class

Cost – At the start of September 2017, to 60p for the weekday edition and then 80p for the weekend

Circulation – 265,949 (as of September 2017)

Profit – The owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million