history – British national morning paperpublished by the daily mail and general trust (bought for £49.6m from JPI Media )

targeted at readers and lapsed readers off all ages ( mainly over 50)

Format –  broadsheet-quality newspaper printed in a tabloid format

Editors –  Oliver Duff

Political stance –  Liberalism, slightly left

Target Audience –

Cost – 60p – 80p

Circulation –  265,949

Profit – owner, Johnston Press announced that their monthly profit is around £1 billion