CSP 8 – The I Newspaper
- History – Johnston Press was one of the largest local and regional newspaper organisations in the UK, but had debts of £220m. The owner of The Daily Mail, DMGT has bought the i newspaper and website for £49.6m from JPI Media. The sale was attacked by Labour leader Jeremy Corbyn, who said in a tweet that two billionaires now owned half the UK’s top 10 daily newspapers. The first issue of the i went on sale for 20p on 26 October 2010
- Format – Front Page = Adverts, Large Sans-Serif (font) header, bright red to represent the I/ implies danger or warning. Page 6 = Survey, stats, Two different stories, anti-brexit, conservative loss of members. Page 7 = Large image of Nicola Sturgeon in yellow dress to represent Scottish National Party. 4 Stories, Cox sister, Climate Emergency UK
- Editors – Simon Kelner 2010, Stefano Hatfield 2011, Oliver Duff 2013,
- Political stance – Center, argues both left and right-winged views. Usually using the front page to display a matter such as inequality.
- Target Audience – “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages,” the publisher said. “i will combine intelligence with brevity and depth with speed of reading, providing an essential daily briefing.” Which could be why they present such an ‘on the fence’ attitude when it comes to political stance – representing both or no sides.
- Cost – Each newspaper sells for between 60-80p and can be freely available at airports such as Gatwick
- Circulation – 221,083 October 2019
- Profit – In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million.
Political Stances
- Libertarians seek to maximise political freedom and autonomy, emphasising freedom of choice, voluntary association and individual judgement.
- Authoritarianism is a form of government characterised by strong central power and limited political freedoms.