FACTS ABOUT THE I

  • The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent.
  • In March 2016 The Independent decided to close its print edition and become an online newspaper; the last printed edition was published on Saturday 26 March 2016.
  • Oliver Duff is the current editor for the i.
  • The i’s political stance is Liberalism‎ and ‎Centrism so its target audience are liberals and centrists
  • It costs £3.12 a week for the digital and paper edition together but 99p a month for the app.
  • The i circulates around 221,083 different people per year.

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