The role of advertising – Used to persuade and manipulate people into wanting to buy the product and making a product known to the world

Agenda setting – Creation of public awareness and concern of the big issues by the news media. The media attempts to influence viewers, and establish a hierarchy of news importance

Framing – How something is presented to the audience, influences the choices people make about how to process the information. It’s also a form of second level agenda-setting

Media myth making – Agenda setting and framing can create myths within media about how the world should be, things we value and how we should act