AGENDA- media set an agenda (use term agenda setting in essay) – influence viewers, and establish a hierarchy of news importance

FRAMING – influencing the audience to look at the media in a certain way/ how its presented to the audience. the media present it in a way to influence how the consumers process it and view it.

MYTH MAKING – framing and agendas support myths and common beliefs.

CONDITIONS OF CONSUMPTION – everyone has own person views and beliefs. Media on shapes our views