AGENDA SETTING

the media concentrate on a few issues as well as distorting the reality of an actual event

in order to force an agenda they ‘frame’ it – which adds extra connotation to the headline. This creates a stronger feel and allows the intentions to shine through more

there are conditions of consumption – consumers will not accept media straight away. They need to be ‘nudged’. this is why targeted advertising is aimed mainly at those with centrist political views