The propaganda model is a model by Noam Chomsky and Edward S. Herman in the political economy that explains how populations are manipulated and how consent for economic, social and political policies is manufactured. The model states that there are five factors which aid the media in doing this, these include: Structures of ownership, The role of advertising, Links with ‘The Establishment’, Diversionary tactics – ‘flack’ and Uniting against a ‘common enemy’. 

• Structures of ownership – includes who owns which companies, eg 71% of UK newspapers are owned by 4 companies 
• The role of advertising – selected advertisements shaped specifically to  individuals to persuade them  
• Links with ‘The Establishment’ 
• Diversionary tactics – ‘flack’
• Uniting against a ‘common enemy’ – by finding a common enemy between the media and the consumer, they can bond over something possibly leading to the consumer believing more of what the media is say