- Structures of ownership – Multiple media outlets all being run by one media conglomerate.
- The role of advertising – Media companies aren’t only selling us information but they are also selling us to advertisers.
- Links with ‘The Establishment’ – Media that has links with governments and politicians. (Sinclair and trump)
- Diversionary tactics (‘flack’) – Covering stories and reports that disagree with or oppose the medias beliefs.
- Uniting against a ‘common enemy’ – using a common enemy to frighten audiences and create myths to enforce their beliefs.
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