structures of ownership: where people with higher power know each other and use each other to generate profit.

the role of advertising: used to manipulate audience viewers get manipulated/persuaded by the information they are recieving from the media.

Links with the establishment: advertisers provide viewers plus profits to conglomerates and in return get the viewers

diversionary tactics-flack: being side lined by the media as you are opposing the medias original beliefs e.g carroll caldwalldor has been sued by major tech companies due to her opposing and going against these companies.

uniting against a common enemy: media persuading audiences to support or oppose a certain thing or person e.g. media being persuaded to vote for trump in the elections.

agenda setting: creation of public awareness and concern of the big issues by the news media. media attempts to influence viewers and attempts to establish a hierarchy of news importance

framing: how something is presented to the audience influences the choices that people make about how to process that information.

myth making: the influence of agenda setting and framing can create myths- common beliefs in the media about how the world should be the things we value and how we must act to become correct.

conditions of consumption: so we have media that has been framed and presented to us in order to meet an agenda or support a myth.